Privacy Policy for Parker Haus Roofing
Effective Date: July 28, 2025
Parker Haus Roofing & Sheet Metal LLC (“we,” “our,” or “us”) operates the website parkerhausroofing.com (the “Website”) and may engage in advertising on platforms such as Facebook (“FB Ads”). We are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website, interact with our FB Ads, or otherwise engage with our services. By using our Website or interacting with our ads, you consent to the practices described in this policy.
Please note that this Privacy Policy does not apply to information collected by third-party websites or services that you may access through links on our Website.
1. Information We Collect
We may collect the following types of information:
Personal Information
- Contact Information: Name, email address, phone number, mailing address, and other details you provide when requesting a free estimate, consultation, or contacting us via forms on the Website (e.g., the Contact Us page).
- Service-Related Information: Details about your roofing needs, property location, or other information shared during inquiries for inspections, repairs, replacements, or storm damage services.
Automatically Collected Information
- Device and Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and clickstream data.
- Cookies and Similar Technologies: We use cookies, web beacons, and tracking pixels (including the Facebook Pixel) to collect data about your interactions with our Website and ads. This helps us understand user behavior, improve our services, and deliver targeted advertising.
Information from Third Parties
- If you interact with our FB Ads, we may receive data from Facebook about your engagement, such as ad views, clicks, or conversions. This may include demographic information or interests inferred by Facebook.
We do not knowingly collect personal information from children under 13 years of age. If we learn that we have collected such information, we will delete it promptly.
2. How We Collect Information
- Directly from You: Through forms, emails, phone calls, or other communications when you request services, estimates, or information.
- Automatically: Via cookies, pixels, and analytics tools when you visit the Website or interact with our FB Ads. For example:
- The Facebook Pixel tracks actions on our Website after you view or click our ads, helping us measure ad effectiveness and retarget users.
- Google Analytics or similar tools may track Website usage.
- From Third Parties: Such as advertising partners (e.g., Facebook) or service providers.
You can manage cookies through your browser settings. Disabling cookies may limit Website functionality. For FB Ads, you can adjust your ad preferences in your Facebook account settings.
3. How We Use Your Information
We use the collected information for the following purposes:
- To provide and improve our roofing services, including processing requests for estimates, consultations, inspections, repairs, and replacements.
- To communicate with you, such as responding to inquiries or sending service updates.
- For marketing and advertising, including sending promotional emails about our services or special offers (you can opt out at any time).
- To deliver targeted FB Ads based on your interests and interactions.
- To analyze Website usage and ad performance to enhance user experience and business operations.
- For legal compliance, fraud prevention, and security purposes.
4. Sharing Your Information
We do not sell your personal information. We may share it in the following ways:
- Service Providers: With vendors who assist us in operations, such as email marketing tools, analytics providers (e.g., Google), or advertising platforms (e.g., Facebook).
- Business Partners: If necessary for joint promotions or services related to roofing solutions.
- Legal Requirements: To comply with laws, respond to subpoenas, or protect our rights, property, or safety.
- Business Transfers: In the event of a merger, acquisition, or sale of assets.
We require third parties to use your information only for the purposes we specify and to protect it appropriately.
5. Facebook Ads and Tracking
We use the Facebook Pixel and similar tools to track user behavior across our Website and FB Ads. This allows us to:
- Measure ad campaign effectiveness.
- Create custom audiences for retargeting (e.g., showing ads to users who visited our Website but didn’t request an estimate).
- Optimize ad delivery based on demographics, interests, or behaviors.
Facebook processes this data according to its own privacy policy (available at facebook.com/privacy). You can control ad personalization through Facebook’s settings or by opting out via tools like the Digital Advertising Alliance (optout.aboutads.info).
6. Data Security
We implement reasonable security measures to protect your information from unauthorized access, loss, or misuse. However, no online transmission is completely secure, so we cannot guarantee absolute security.
7. Your Privacy Rights
Depending on your location (e.g., under Florida law or other applicable regulations), you may have rights such as:
- Accessing, correcting, or deleting your personal information.
- Opting out of marketing communications.
- Requesting information about data shared with third parties.
To exercise these rights, contact us using the details below. We will respond within a reasonable timeframe.
8. Data Retention
We retain your information as long as necessary for the purposes outlined in this policy, or as required by law. For example, contact information from inquiries may be kept for up to 5 years for service follow-up.
9. International Transfers
Our Website is hosted in the United States. If you access it from outside the U.S., your information may be transferred to and processed in the U.S., where data protection laws may differ.
10. Changes to This Privacy Policy
We may update this policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of the Website after changes constitutes acceptance.
11. Contact Us
If you have questions about this Privacy Policy or our practices, please contact us at:
Parker Haus Roofing & Sheet Metal LLC
1010 Lincoln St, Hollywood, FL 33019
Email: info@parkerhausroofing.com
Phone: (954) 798-4615
Website: parkerhausroofing.com/contact-us/